[
Cross-posted] By 2009 or 2010, we’ll see some amazing, swish, but ultimately home-made and favour-using
advertising campaigns for
small businesses through
YouTube. These aren’t corporations targeting the web, nor are they adaptations of
ads made for other
media. We’ll all marvel, and we’ll consider these campaigns the turning points; how they use the sort of
special effects we have seen on
The Lord of the Rings and the like. They might even come from unexpected countries, probably nations with strong
ad heritages like Brazil, or innovative places like India. The commentators in the
MSM will probably condemn them, and the global online audience will lap them all up. The monopoly that so far links big money with great advertising spectacles will be broken forever.
Posted by Jack Yan, 05:47
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