‘I’m Special Agent Flynn, and I need to get a copy of Lucire.’

Thanks to Andrea Weckerle’s comment on this blog, I have learned (through Rick Klau’s blog) that Snakes on a Plane is shooting extra footage, because of fans. The blogosphere has been talking about this Samuel L. Jackson starrer about an attack on a plane for over half a year, with Lucires in the seat pockets (OK, they haven’t been talking about the latter bit), so much so that New Line is filming for five extra days and adding in more gore and nudity.
   And, word has it at The Hollywood Reporter, Sam might even say the line that was cooked up by one fan: ‘I want these motherf***ing snakes off the motherf***ing plane!’ (To hear the all the cussing, click here for a mock trailer or see the film.)
   I don’t know if New Line has approached the bloggers for this material, or if it’s all Creative Commons-covered, but in essence this is open-source movie-making (if I understand the term correctly—or, as Johnnie Moore says, it may be wide open to interpretation).
   Whatever the case, the news has reinvigorated interest in the movie. Reinvigorate? Yep: in early February, it looked as though the whole Snakes on a Plane thing had peaked, despite sites such as Snakes on a Blog and folks doing cups and T-shirts at Cafépress. People weren’t using the term to mean ‘Shit happens’ or ‘C’est la vie,’ as was desired by some, including entries into the Urban Dictionary. It was just a fleeting thing that haunted geekdom for a while after a Wired magazine article.
   Google references had risen that month from 96,900 (January 19) to 461,000 (February 1). But from that point, they began to fall: 380,000 on February 5 to 176,000 10 days later.
   So what is New Line to do? Since the whole history of Snakes on a Plane has been unconventional, they listened. Listened to fans who had not even seen the film but were intrigued by the daft name. And they actually did something they thought fans would like. Even the film’s logo is from a fan, reports The Daily Telegraph. Google references sit on 880,000 today. People power, boosted by the mainstream media.
   New Line, if you are out there, I would ask one of the passengers beat the crap out of a ‘motherf***ing snake’ with a Lucire. Check the contract: I don’t need them returned.

Del.icio.us tags: Snakes on a Plane | Samuel L. Jackson | movie | film | brand | blogosphere | Lucire | fans | open source | Creative Commons | New Line | teaser | hype | marketing | promotion | humour | brand evangelism Posted by Jack Yan, 00:13  permalink

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