22.10.09 The US car industry is looking familiar
The largest car maker in the land was effectively nationalized. It then killed more brands and product lines, even ones that could have survived.
Chrysler, hanging on to unloved mainstream sedans such as the Avenger, was in a deep crisis and needed a European manufacturer to take over its operations. Ford, resisting the urge to go cap in hand to the government, stayed its course and solidified its market share, despite its own union troubles. It managed to shore things up and grow from there. USA 2009? No, UK in the 1970s. This is not a political post—it’s just pointing out how history repeats itself. I also have a funny feeling the US scenario will play out the same way as the UK one did. British Leyland was broken up further and its “volume” operations—despite making fewer cars than London Taxis International—are owned by the Red Chinese state. Chrysler UK no longer exists. Its plants wound up making Peugeots. Ford UK might not be as strong today as in the 1980s, but it still has a good market share. Posted by Jack Yan, 10:57 Comments:
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