I cant believe its a law ﬁrm!
I don’t know why we didn’t mention it before, but it’s ﬁnally been rectiﬁed on the JY&A Fonts site.
For a good part of my type design career, the legal issues surrounding typography have fascinated me. A few people knew I had this love, and since the 1990s I’ve done a few cases involving typeface design, trade marks and typography.
Mostly it’s been expert witness work in trade mark disputes, and there have been cases where my testimony has been needed to determine whether there would be confusion in the market-place or sufﬁcient differentiation. Occasionally there are the fun ones, where I’ve been asked to determine if a particular document could have been typeset at the time the party claims. There have been legal opinions on the intellectual property protection over designs and metrics.
People who hired me to do this work either knew I had a knack for legal work anyway, usually through the branding side of my expertise—and found this out by accident. Others knew, but they tended to be friends and colleagues who already had a connection to type.
To me, it’s more fun than being a solicitor as I can legitimately pick and choose cases with the expert witness work—I won’t be a witness if I can’t support the client referred to me, and attorneys run things by me ﬁrst.
I always go on about differentiation being a cornerstone of branding and it amazes me that one of the big differentiators of my own company wasn’t noted. It is partly true that we spend time seeing to our clients and not to ourselves. Posted by Jack Yan, 03:39
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Copyright ©200210 by Jack Yan & Associates. All rights reserved. Photograph of Jack Yan by Chelfyn Baxter.