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August 8, 2008: post no. 888 

It’s still the 8th of the 8th of the 8th somewhere on this planet, and this, coincidentally, is the post on this blog. It wasn’t fixed up to be this way—it just happened.
   This has been an interesting experiment. Branched off from the old Beyond Branding Blog—the one which Blogger won’t fix despite protests that the home page won’t load—I was a daily or several-times-daily in the first year, then dropped back and tried to do weekly.
   Although I have been blogging since 2003, I initially saw little point to it. Part of that was because I had other websites on which I could post op-eds. Another part was that, even in those early days, blogging was a way that amateur writers could pretend to be professional , and I looked down on a few of those efforts. There were bloggers I admired then, but I felt they deserved to be in a better medium.
   Today, I am happy to say my views have changed: while I think a lot of blogs are amateur, there are some amazingly professional ones—and if the technology had not been there, the world would have been poorer without the contribution of many folks out there. I consider myself a about some things, but I sure didn’t see the immediate relevance of this one.
   In 2005–6 I don’t mind admitting that blogging was a way to straighten out some of my own thoughts, in particular through a period when there were internal difficulties, and once we had got through them, my focus was more on sticking to the knitting. That meant blogging was a trivial affair—the less well thought-out, slice-of-life, dear-diary pieces are at Vox—and the ones where I philosophize more about work, especially the Jack Yan & Associates side of things, wound up here. Lucire’s blog started a year ago—as a very late entrant to the game even if it had pioneered many other things—and the more fashion- and often media-related things wound up there.
   Where to next? I don’t know. If there’s one thing I have learned about is that it is up to the author, rather than any great plan. The blog should be a laissez-faire affair, reflecting the whim of the blogger. In my case, I believe it should be driven less by audience demands, because it is a tool, which I have decided to control. Each one of the blogs I have run has evolved: in 2006 I had little need for a Vox blog, but it has since found a place in my life. The Lucire blog is driven more by the audience, but then it is part of as opposed to my .
   So on the 8th of the 8th of the 8th, I have no announcements about the future of blogging other than a reminder that people are in charge, rather than the technology. But today in this 888th post, I have one announcement: a big thank-you to readers, either through the blog page or through the feed, for sticking with me over these last two years at this domain.
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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