Jack and Aston Martin V8 Vantage Monaco street signs
Jack Yan: the Persuader blog
  Click here to go to home pageWhat I stand forMy stuffWhat others have recently saidMeet some of the coolest folks I knowDrop me a line Visit my workplace
> My stuff > The Persuader Blog


Magazine literacy in 2007 

[Cross-posted] John Mennell of MagazineLiteracy.org sent out the nicest email a few days back. I am feeling unwell, so I have decided to copy and paste. Besides, I want folks to pop by Mike Swenson’s blog post that John refers to.
   Running a fashion does mean being aware, and doing something about, the causes that affect us—and John’s venture is one of the best suited. Plus, it is a good cause: is vital, and I am still shocked on how some parents do not know they have kids, even down here in . I was told of one case very recently in , where an 11-year-old still cannot read, yet had been going up the grades as though he could.

Jack Yan is the wonderful of Lucire magazine who has be selflessly promoting our work since the moment we met on our anniversary—International Literacy Day, 2005. He introduced us to Stacie J, a wonderful friend, actor, model, and entrepreneur who sends Time for Kids to 60 children in an after school program in Harlem, and … thanks to his relentless support and outreach, Mike Swenson, a national guru on cause related marketing. Check out Mike’s compelling blog post today about feeding kids hungry to read and succeed:


I’ve been blogging a bit more and will continue with this outreach into the blogosphere:


Our focus this year is engaging magazine consumers for celebrations around key events—magazine reuse on Earth Day … recruiting magazine publishing champions for International Literacy Day … and getting magazines into the hands, homes, and hearts of children learning to love to read during Children’s Magazine Month in October.
   It’s well established that increases interest, engagement, appreciation, and enjoyment of associated products. Our fundamental strategy for raising the sustainable revenue necessary to support our literacy programs year after year is to be ubiquitous in this mutually beneficial marketplace.
   Sadly, ’s and literacy scores in U.S. schools are not improving. More than 85 million adults in the have low or very low literacy skills. These adults were once children who did not get the chance to learn how to read. In schools today, 1 in 3 children overall lack basic reading skills, with 2 in 3 falling short of reading proficiency. The disparity between children in poverty and their better off peers is even larger. When those who qualify for the Federal Free and Reduced Price Lunch program are considered, which includes children in families with incomes up to twice the national poverty rate, half of these children lack basic reading skills and only 1 in 6 reads at a proficient level. A child cannot do well in any school subject or in life without learning how to read. An illiterate adult cannot read a job application or a cereal box.
   I launched the MagazineLiteracy.org campaign because something very big and wonderful was poised to deliver its full promise on the American literacy landscape—all those colorful, topical, engaging magazines that called to each of us as children and instilled a love that draws us irresistibly to our mailboxes and to every nearby newsstand. There is a mission critical role here for every magazine industry thought leader and stakeholder.
   Hold on to your hats. We are going for an amazing journey!

John Mennell
Founding Director
66 Witherspoon St., No. 207
Princeton, NJ 08542

To learn more about feeding kids hungry to read and succeed

Industry Portal: http://partners.MagazineLiteracy.org/
Consumer Portal: http://MagazineLiteracy.org/
Children’s Magazine Month: http://childmagmonth.org/
Post a Comment  Links to this post

Comments: Post a Comment

Links to this post:

Create a Link




Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

Quick links

Surf to the online edition of Lucire
  • More ramblings at the Lucire Insider blog
  • The Medinge Group
  • Jack Yan for Mayor
  • My Facebook page
  • Follow me on Twitter
  • My Vkontakte page
  • Book me for public speaking
  • Contact JY&A Consulting on business projects
  • Check out fonts from JY&A Fonts
  • Add feeds

    Add feed to Bloglines

    Individual JY&A and Medinge Group blogs

  • Lucire: Insider
  • Summer Rayne Oakes
  • The Medinge Group press room
  • Detective Marketing
  • Amanda van Kuppevelt
  • Delineate Brandhouse
  • Paolo Vanossi
  • Nigel Dunn
  • Pameladevi Govinda
  • Endless Road
  • Avidiva news
  • Johnnie Moore’s Weblog
  • Steal This Brand Too
  • The Beyond Branding Blog
  • Ton’s Interdependent Thoughts
  • Partum Intelligendo
  • Right Side up
  • Headshift
  • Goiaba Brazilian Music
  • Jack Yan on Tumblr (brief addenda)

  • +

    Previous posts

  • Jag är svensk
  • MG has the NAC
  • AUT postgrad lecture reviewed
  • Lecturing on the cult of celebrity
  • Laural Barrett is Miss Universe New Zealand 2007
  • Red China gets whatever it wants from Labour
  • A gay-safe article?
  • Letter from New Zealand, no. 6
  • My father, news junkie
  • The Helen Clark image isn’t as tough any more

  • Donate

    If you wish to help with my hosting costs, please feel free to donate.