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> The Persuader Blog![]() |
11.4.07 Advertising’s next big thing![]() Based on your expertise, please tell us which other myths or truths will be important for the future of adertising (sic). 16. Other key myths: Social responsibility will catch on as the primary reason people support a brand. 17. Other key truths: Traffic or influence on the web will still depend on the brand, rather than promotional spend, and this pattern continues in to other new media. 18. The next “big thing” in advertising will be: Consumer-created advertising having all the appeal of anything crafted by the agencies, and being coopted in full by the brands themselves. The last one I feel particularly strong about: an extension of Stefan Engeseth’s One principles. Posted by Jack Yan, 12:57 ![]() ![]() Comments:
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NoteEntries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010. Quick links![]() Add feeds
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