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Unconventional marketing (needed) for an unconventional car 

Wired has done a great piece on the Roadster, the -powered sports’ out of Northern California, backed by dot commers. I believe it’s a winner because it can deliver lightness, speed and range. But I reckon Tesla needs people like us blogging away and helping with its , because 616,000 references on Google sound very few. It’s far fewer than , yet it is way more important.
   And why not ? An car demands unconventional marketing and . We are fighting big-spending multinational , like in that first Sweeney! movie.
   Tesla will never spend as much money as Toyota, so its coverage in the motoring may be minimal. And I wouldn’t want to see its demise when it holds the promise of a more future.
   Pessimism? Well, how many of us have heard of the Venturi Fetish? This is a French-made all-electric , which might not have the Tesla’s 250-mile range (the Fetish tops out at 220), but it is pioneering and sexy. It came out at the Paris show in 2004, and I have heard little of it—despite being an occasional reader of L’Automobile and getting its annuals (it must be mentioned down the back). Plus, I was a huge MVS fan.
   I hope Tesla won’t get buried because of journalistic ignorance, and that we can help spread the word about this huge step forward in history. It needs to be in far more than . And with not one, but two, cool sports’ cars on the market now, something is beginning to shift.
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Electric cars need to become more affordable before they'll have wide acceptance. That is the main problem the hybrid cars are having in the U.S. at the present time. People don't feel their worth the extra money. You also have a major problem when it comes time to change the batteries. Lastly, I wonder just how much pollution we're reducing when all we're doing is transferring the pollution. The electric companies will end up polluting more in order for us to recharge the cars vice us polluting by burning oil-based products.  
True, Ron, and I believe the Tesla, with its claimed performance, is a useful and realistic alternative to the Porsche 911s of this world. While I adore the 911, I would be interested to see just how the Tesla performs. My concern is that it looks like a Lotus Elise and is, in fact, built by Lotus. So, why not just get a Lotus Elise? You would need a strong conscience to get a Tesla, and I am almost convinced (if I had a spare $80,000).
   The pollution-transfer point is valid but regardless, we do need an alternative to fossil fuels. Down here we had natural gas cars for some time, and they fell out of favour due to taxation in 1996. It is a decision I bet many people regret now.  
Agreed - but surely the point is that unconventional marketing is needed for all cars, indeed all products and services these days.  
Actually, John, excellent point: differentiation is the name of the game.  
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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