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18.2.06

When slogans fail 

My research showed that a slogan only works if it is memorable, pithy, and aimed at both internal and external audiences—used in place of a vision statement. However, what sort of slogan is ‘Where customer satisfaction is not an option,’ pointed out by Markoos?
   It’s for a Ford–Mercury dealership in Wisconsin. Not many happy days with this slogan for internal or external audiences.
Posted by Jack Yan, 06:30  permalink
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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