When slogans fail
My research showed that a slogan only works if it is memorable, pithy, and aimed at both internal and external audiences—used in place of a vision statement. However, what sort of slogan is ‘Where customer satisfaction is not an option,’ pointed out by Markoos?
It’s for a Ford–Mercury dealership in Wisconsin. Not many happy days with this slogan for internal or external audiences. Posted by Jack Yan, 06:30
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