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6.2.06

Teen nature 

I haven’t had time to absorb these findings yet, but they are of interest: a summary of a study into teenagers by energyBBDO Chicago, on David Kiley’s blog. Some can be predicted: teenagers feel there is too much advertising, and there is a sense of unease. Others are useful updates to a study I made of teenagers and the youth market about four years ago. The full study is here, in PDF.
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Update: I am told off-blog that the Visibility PR link is dead. I have not found the correct URL as the web site is too Flashy and rather hard to navigate.  
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Note

Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.


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