JackYan.com
Jack and Aston Martin V8 Vantage Monaco street signs
Jack Yan: the Persuader blog
  Click here to go to home pageWhat I stand forMy stuffWhat others have recently saidMeet some of the coolest folks I knowDrop me a line Visit my workplace
> My stuff > The Persuader Blog

6.5.07

Lightning McQueen turns green with anger 

My friend Khalid Muhammad forwarded me the below pair of . The left is a familiar one: Disney–’s Cars teaser. The one on the right: a full-pager for Bank AL Habib.
   Spot the difference.

Plagiarism

    lawyers will point out something suspicious here. Assuming the Bank did not get permission to use the original, then there is a clear . The on the right is clearly derived from the one on the left, and any plaintiff should be able to show objective similarity.
   Copyright aside, even if the Bank had sought permission, this shows a lack of imagination—and is a sad indictment on the . Even the type headline size is the same, even if the is different (Myriad versus Rotis), albeit of a similar category. Khalid points out, in addition, that next year will see an international conference take place in —and such advertisements are embarrassments to the local industry. This one is certainly short of world-class, and from a reasonably large group, too.
Post a Comment  Links to this post

Comments:
So perhaps Judge Pearson might like to sue Bank al Habib or might they have teeth and bite back!  
Good point, Dawn: Judge Pearson is only targeting the Chongs because he thinks they are defenceless.  
PS.: Dawn, your blog is great. I love your writing.  
Well the similarity is pretty much obvious. I mean why these people can't just create something original and I think that the cost of making that imitation would be somewhat similar from making it from the scratch.  
Actually, let me shed some more light on this...

This is not the first instance of major copyright violation by the "advertising" industry of Pakistan. Last year, Ufone, one of the mobile service providers in Pakistan, took an Airtel India ad and changed a few items and broadcast it as their own creative work. That lasted about a week before someone figured out that it was a copy of the Airtel India ad.

Recently, like last week, Telenor, a Norweigan mobile company that has operations in Pakistan, took an add for a digital camera and again changed a few items, broadcasting it as their own.

What I feel is the sadest thing is that there are some amazingly creative ad agencies in Pakistan, but they have trouble getting work because the actually charge for the creative work, whereas these other "advertising" agencies make their money on the placement of the ad, not the creative work.

AdAsia will be in Pakistan next year I think, so we are all gearing up for the embarassment that will be when great international marketers see their concepts being reproduced.  
Post a Comment

Links to this post:

Create a Link

 

Quick links

Surf to the online edition of Lucire
  • More ramblings at the Lucire Insider blog
  • Book me for public speaking
  • My Facebook page
  • Contact JY&A Consulting on business projects
  • Add feeds




    Add feed to Bloglines
    Subscribe in Rojo
    Add to Pluck
    Add to Google
    Add feed to Newsgator
    Subscribe using Netvibes
    Add feed to My Yahoo!





    Add to Bitty Browser
    Add to The Free Dictionary
    Add to Plusmo
    Subscribe in NewsAlloy
    Add to Excite MIX
    Add to netomat Hub
    Add to flurry
    Add to Webwag
    Add to Attensa
    Receive IM, Email or Mobile alerts.


    RSS feed from 2RSS
    CompleteRSS
    Feedster
    CoComment feed
    ATOM for coComment

    Get this blog via email

    Enter your Email


    Powered by FeedBlitz
    Enter your email address:

    Delivered by FeedBurner

    Technorati

    Add this blog to my Technorati Favorites!
    » View my Technorati favourites

    Individual JY&A and Medinge Group blogs

  • Lucire: Insider
  • Summer Rayne Oakes News
  • The Medinge Group press room
  • Detective Marketing
  • Delineate Brandhouse
  • Paolo Vanossi
  • EdwardUken.com
  • Nigel Dunn: Introspective
  • Pameladevi Govinda
  • Endless Road
  • Business Boomer
  • Avidiva news
  • Johnnie Moore’s Weblog
  • Steal This Brand Too
  • The Beyond Branding Blog
  • Ton’s Interdependent Thoughts
  • Partum Intelligendo
  • Right Side up
  • Headshift
  • Goiaba Brazilian Music
  • Jack Yan on Vox (personal addenda to this blog)

  • + Add The Persuader Blog to your Blogroll

    Mapstats


    Del.icio.us


    Previous posts

  • Korean dry-cleaners lose pants; client, US judge, ...
  • Which US state does Kevin Roberts hail from?
  • Paul Stowe has the NAC
  • Ad of Da Month launches
  • Next, H&M by Al Gore
  • Humanity—and the desire to share a story
  • Google’s lost that lovin’ feeling
  • The Russians are our neighbours, thanks to Boris Y...
  • This is why Denny Crane is rich
  • My take on the Virginia Tech murders

  • This page is powered by Blogger. Isn't yours?


    Comments by Jack Yan

    Blogarama
    Webfeed (RSS/ATOM/RDF) registered at http://www.feeds4all.nl


    Listed on BlogShares


    Please rate my site at Othx
    Blog Flux Directory
    Business Blogs - Blog Top Sites
    BlogRankers.com
    Blog Directory & Search engine

    Blogz

    Blog Search: The Source for Blogs

    Blogion.com - the definitive blog directory
    Blogroll.net
    Rate me on the Eatonweb Portal
      (Bad) 1 2 3 4 5 (Good)
    Rice Bowl Journals
    Blog Search Engine
    < ? kiwi blogs # >
    Blogoriffic
    Blogindex.de
    Planet Journals
    Globe of Blogs
    FindingBlog
    Popdex Citations
    Truth Laid Bear
    Blogtastic
    World Blog Directory
    BlogSweet.com
    OnlineWide
    Blog Directory Submit
    nfeeds.com

    Donate

    If you wish to help with my hosting costs, please feel free to donate.