Hop over to Dan Gordon’s blog where he discusses
‘Between Marketing’:
“Between Marketing” or “BM” is marketing, usually but not always advertising, that comes between something I’m doing and something I want to do.His conclusion: they are
brand-damaging, and
marketers would do better by shifting their focus on creating destinations that citizens simply want to go to. I think the best way to do that is to work with consumers,
à la Stefan Engeseth’s
One principles.
Posted by Jack Yan, 01:25
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