August 2006 marks three years since I began blogging. Picture it: Wellington, August 11, 2003. I had just got back from California and the “Total Recall” election. Not much to the post, but it was written to provoke thought as Beyond Branding, the book I co-authored with Medinge Group members, headed on to the market.
   Johnnie Moore, perhaps unsurprisingly after how successful his blog became, entered the first post.
   I didn’t think much of blogging, since I had a working knowledge of HTML and found it limiting. Few blog templates were customized—I did my best to hide the Beyond Branding Blog’s humble Blogger-based roots, and Johnnie believes I succeeded when he exclaimed in email).
   And there were many strange people inhabiting the blogosphere, I decided. No, I wasn’t going to join, I told John. Then I did, regularly. As late as December 2005, I was a blogger in denial. No, I would not set up my own blog. Then I did.
   I haven’t been great at sticking to my guns on this, which is pretty uncharacteristic of me. Well, at least I don’t have a cellphone.
   Back then, I don’t believe I returned to the BBB for another quarter after my first post—a far cry from my habits today.
   I may still be in denial. Then again, Johnnie called me an Über-blogger last week. I may need to see Blogoholics Anonymous. Posted by Jack Yan, 08:14  permalink

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