I haven’t had time to absorb these findings yet, but they are of interest:
a summary of a study into teenagers by energyBBDO Chicago, on David Kiley’s blog. Some can be predicted: teenagers feel there is too much advertising, and there is a sense of unease. Others are useful updates to a study I made of teenagers and the youth market about four years ago. The full study is
here, in PDF.
Posted by Jack Yan, 05:32
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