I began blogging in 2003 at the Beyond Branding Blog, set up to promote a book I co-authored. But I was not a fan of blogging then: the first bloggers I had encountered on the web were idiots, for the most part—but gradually I began to find some very credible bloggers on the ’net after 2003.
   I suppose I am not the only web pioneer who was late to the blogging game. Sir Tim Berners-Lee started his blog last year, and in May 2005, I began blogging regularly at the BBB. A few people encouraged me to set up my own blog: Johnnie Moore, who also began at Beyond Branding; Hugh MacLeod, of Gaping Void; and others in the business I’m involved in.
   A simple search at Google will easily reveal who I am, as does this site—I was one of the first people to run a virtual firm, and created the first web property that became a print magazine in more than one country. I designed fonts, which first got me into international business in the late 1980s and early 1990s.
   In the late 1990s, I knew there was more to life than branding, marketing and media—and began promoting the ideas that catapulted me toward greater recognition. I believed in moral globalization, using ideas of spirituality in business, media responsibility, brands that were steered by individuals rather than corporations, consumer empowerment and citizen media. I own Jack Yan & Associates and Lucire and am a director of the Medinge Group.
   In the mid-2000s, with three books, I was still known for Beyond Branding, and with a few more titles about to come out, it was perhaps a wise time to branch out.
   This blog covers those areas, but in essence it extends the work at Beyond Branding. To kick it off, I will be pasting a few of my more recent posts from the Beyond Branding Blog—since they will help set the tone here. Posted by Jack Yan, 12:00  permalink

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