I was encouraged today to read of designer Annie Dow’s viewpoints (courtesy of Victor Billot standing for Dunedin North) about New Zealand political party logos, putting the Alliance and the Māori parties’ ones top of her list.
   As the creator of the former, I say a thank-you to my colleague.
   She believes the Alliance logo is ‘modern’. The Labour–National ones are either stuck in the 1970s or more suited to a bank, she says.
   I have to agree with her assessments. Labour is so ashamed of its logo that only a URL appears in the lower right-hand corner (telling me something already—an attempt to distance itself from its past), adopting the Font Bureau Gotham typeface (designed by my friend Tobias Frere-Jones) that Barack Obama uses; while National has divided its billboard budgets between two styles—a strategy that failed the party in 1999. The party, rather than candidate, ones resemble advertising for a telco or an ISP.
   Typographically, I am sure my friend Clive Bruton agrees that it’s very hard to beat Adrian Frutiger’s work—and I chose Frutiger for the Alliance. Posted by Jack Yan, 12:51  permalink

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