Jack and Aston Martin V8 Vantage Monaco street signs
Jack Yan: the Persuader blog
  Click here to go to home pageWhat I stand forMy stuffWhat others have recently saidMeet some of the coolest folks I knowDrop me a line Visit my workplace
> My stuff > The Persuader Blog


Signs that GM appreciates branding 

New Year, new blog—at least over at , which launched its GMnext site and blog last week.
   Since ’s arrival, does seem more invigorated. GM FastLane, which has become a very popular corporate blog, paved the way. While that blog will continue, GMnext is about engaging in a dialogue about the future of and greater industry issues.
   And it really seems like GM is beginning to understand . Ten years ago, it thought branding was selling cars as though they were supermarket products. Now it is beginning to understand that engaging consumers and creating experiences are part of its task.
   Christopher Garber, Director, GM Global Communications Technology, wrote in the launch post, ‘If you haven’t been able to tell over the last few years, GM is really, really trying to do things differently, and not just in the way we’re designing and engineering our products.
   ‘This means telling our story, and spurring both with and among the driving public, in a more honest and open kind of way.’
   To show even more that they know what they are doing, GM has had staff blog for a period before the launch, to get content on there and to have a tag cloud going. This obeys the usual rule that any venture must be launched internally before it goes to an external audience.
   Sales may be down for 2007, but I think —and following through on consumer inputs—could well help GM regain its strength, despite forecasts of a depressed auto market in the US in 2008.
Post a Comment  Links to this post

Some good commentary about GM's tactics on the latest FIR podcast:

Post a Comment

Links to this post:

Create a Link




Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

Quick links

Surf to the online edition of Lucire
  • More ramblings at the Lucire Insider blog
  • The Medinge Group
  • Jack Yan for Mayor
  • My Facebook page
  • Follow me on Twitter
  • My Vkontakte page
  • Book me for public speaking
  • Contact JY&A Consulting on business projects
  • Check out fonts from JY&A Fonts
  • Add feeds

    Add feed to Bloglines

    Individual JY&A and Medinge Group blogs

  • Lucire: Insider
  • Summer Rayne Oakes
  • The Medinge Group press room
  • Detective Marketing
  • Amanda van Kuppevelt
  • Delineate Brandhouse
  • Paolo Vanossi
  • Nigel Dunn
  • Pameladevi Govinda
  • Endless Road
  • Avidiva news
  • Johnnie Moore’s Weblog
  • Steal This Brand Too
  • The Beyond Branding Blog
  • Ton’s Interdependent Thoughts
  • Partum Intelligendo
  • Right Side up
  • Headshift
  • Goiaba Brazilian Music
  • Jack Yan on Tumblr (brief addenda)

  • +

    Previous posts

  • Whole Foods Market puts customers first, gives away...
  • Eight things that you did not know about me
  • Free Fouad!
  • The Indian luxury brand: Jaguar, Land Rover the va...
  • International think-tank announces 2008 Brands wit...
  • Don’t Vote Labour site targeted, despite free spee...
  • Nine years, and it’s still not fixed
  • Gavin Newsom proposes to Jennifer Siebel
  • Farewell to Netscape Navigator
  • Terrorists stand to gain most from turmoil in Paki...

  • Donate

    If you wish to help with my hosting costs, please feel free to donate.