![]() |
![]() |
![]() ![]() ![]() |
|
![]() |
![]() |
||
![]() ![]() ![]() ![]() ![]() ![]() |
![]() |
![]() |
> My stuff
> The Persuader Blog![]() |
6.10.07 Judged by the company you keep![]() The trick really is finding a good mixture between print and online. As with any of our ventures, I tend to go for websites first as toes in the water, use it to assemble a team and create a community. The proliferation of media means that we should look for ready partnerships out there—and they are likely to already exist. I don’t think every niche has been plugged, but there are enough peripheral ones that can help position a new venture as cool, conservative, cutting-edge, etc. They can even help existing ones refresh their audiences. Last week, I wrote on another blog about reacquainting ourselves with TopButton.com, a site that we had worked with many moons ago. TopButton.com’s site is vastly different from when it was NYSale.com, with stronger communities and fans in three centres (New York, Los Angeles, San Francisco), and it felt right to say hi to co-founder Mike Feldman and see if he still felt whether his site and Lucire complemented one another. Once upon a time, we did this sort of thing to get links to raise our Google ranking. Nowadays, we are probably more sophisticated. It’s not the quantity of the links—because PageRank is not the be-all-and-end-all of search engine optimization—but the market positioning of those links. You are judged, not by search engine robots but by consumers, on the company you keep—it is a conscious or subconscious brand analysis—and social networking pages such as those on MySpace or Facebook are very good examples of that when they display links as badges of honour. Tags: ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() Comments:
Post a Comment
Links to this post:
|
NoteEntries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010. Quick links![]() Add feeds
Individual JY&A and Medinge Group blogs+ Previous posts |
|
DonateIf you wish to help with my hosting costs, please feel free to donate. |
|||
Copyright ©200210 by Jack Yan & Associates. All rights reserved. Photograph of Jack Yan by Chelfyn Baxter. |