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Jack Yan: the Persuader blog
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Length matters 

Ten years ago, when Lucire started online, short were the name of the game. Today, I think things have turned 180 degrees.
   I find us running longer articles on the web than in print. Online have been doing this for years, and we noticed this becoming a norm after the scroll wheel on mice became commonplace: people didn’t mind going down the page.
   Consequently, blog pages are long. A lot of web pages became long. And why not? Because of , the more content on a page, the more likely it would suit a particular search result. To heck with æsthetics.
   While we run some article previews on , we are finding that the edition is being used by those researching particular topics, while the edition is for “browsing”. This is the exact opposite to how the web was perceived 10 years ago, when hobbyists and casual surfers made up the majority of the audience. The web edition is a .
    might have no problem with this thinking, but I bet some will need a shift in their mindset.
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Thank you for this insightful post, Jack. It is giving me much food for thought on some of the things I see happening online right now.  
Glad to be of service! So much of what we consider to be normal behaviour is actually driven by technology, not psychology.  
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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