Ten years ago, when Lucire started online, short articles were the name of the game. Today, I think things have turned 180 degrees.
I ﬁnd us running longer articles on the web than in print. Online newspapers have been doing this for years, and we noticed this becoming a norm after the scroll wheel on mice became commonplace: people didn’t mind going down the page.
Consequently, blog pages are long. A lot of web pages became long. And why not? Because of Google, the more content on a page, the more likely it would suit a particular search result. To heck with æsthetics.
While we run some article previews on Lucire, we are ﬁnding that the web edition is being used by those researching particular topics, while the print edition is for “browsing”. This is the exact opposite to how the web was perceived 10 years ago, when hobbyists and casual surfers made up the majority of the audience. The web edition is a knowledge base.
Web 2·0 designers might have no problem with this thinking, but I bet some Web 1·0 ones will need a shift in their mindset. Posted by Jack Yan, 03:17
Thank you for this insightful post, Jack. It is giving me much food for thought on some of the things I see happening online right now.
Glad to be of service! So much of what we consider to be normal behaviour is actually driven by technology, not psychology.Post a Comment
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