Oh, great: only now that the story has broken all over the world has our mainstream media in New Zealand got on to the Lonelygirl15 story. I thought I was late with it, since it has been going since mid-year and I have only talked about Lonelygirl15 for maybe a month on this blog. I tell you, the MSM ignore the blogosphere at their peril. The best stories are here. But they still pretend it didn’t exist and that the internet is not taking away readers from newspapers and TV. Ha!
Meanwhile, its creators deny that the stunt was to promote a new Hollywood ﬁlm. Jessica Rose, the actress from Salisbury, Md., who grew up in Mt Maunganui, New Zealand, hired to play Bree or Lonelygirl15, has begun doing interviews as herself. One of the ﬁrst is on MTV, and another with the Associated Press, which proves my earlier point that this will be a marketing phenomenon for the actress, who will have a shelf life beyond the YouTube videos. She needs to be careful she doesn’t ﬁzzle out, so now is the time to go forward with any plans for the Jessica Rose brand, and not the Lonelygirl15 one. She must have considered them, and considered what she needs to do to remain relevant in this very ﬁckle business.
Will she go into old media? Or will she prefer to conquer the web? The fact she has not received any acting offers so far suggests the people in power are watching—so play it carefully and with class and dignity. Humility works in the new Hollywood.
Stars are born, but stars can also fade. Tread carefully, Jessica Rose.
Del.icio.us tags: Jessica Rose fame New Zealand Lonelygirl15 marketing Bree brand phenomenon stardom Posted by Jack Yan, 23:49
I quite enjoy wathing the cascade effect of news flow - with MS NZ media being the final murky pool at the bottom.
You can spot a piece of news on a blog Monday, see it Dugg and linked Tuesday and then see it on Nightline Thursday.
Its getting to the point where the only new news items I see on tv these days are local puff pieces about sheep that havent been shorn for a decade.
# posted by Jos: 9/16/2006 05:58:00 AM
Too right, Jos—I totally agree! While the MSM is reasonably good with stuff like the Don Brash gossip—which political reporters heard about months ago, but rightly kept their traps shut about it—they are not so hot with culture, especially web culture. Why? Fear of losing dollars to the internet.
when I saw this story on the yahoo portal.it cought my interest. I can tell u all over youtube Lonelygirl15 is being exposed all over the place . Some have already called her a phoney. In a Google search she's being expose by other bloggers. I don't know what to think of this one. Now will the ET,the CNN's Showbiz tonight pick her up now I wonder. I found the article interesting.
# posted by Anonymous: 9/17/2006 06:25:00 AM
Thank you for stopping by, Anonymous. I think ET and the like will run with this story.Post a Comment
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