The person and the persona
I had a wonderful conversation with Johnnie Moore earlier today, while he’s holidaying in Nelson, New Zealand. We chatted about branding, our respective lives, and our respective blogs. I won’t spoil any future posts he might make, but I recommend, as I am sure he will, a comment made on his blog in response to his post on Laura Ries discussing the Mel Gibson incident.
When it comes to all brands, it is important to distinguish the person (corporate or human) and the persona—something that was succinctly put by Uri Baruchin at ‘Brand Mel’. Posted by Jack Yan, 04:43
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