Jack and Aston Martin V8 Vantage Monaco street signs
Jack Yan: the Persuader blog
  Click here to go to home pageWhat I stand forMy stuffWhat others have recently saidMeet some of the coolest folks I knowDrop me a line Visit my workplace
> My stuff > The Persuader Blog


Kiwi TV through British eyes 

Part of my chat with Johnnie Moore surrounded yesterday’s episode of Good Morning, where I was a bit quieter than usual on the topic of . As readers of this blog know, finances are not where the beginning and the end of life are. Secondly, it was way more fun listening to twice-divorced Barry Soper go on about his experiences with carving up matrimonial property.
   The finance topic was too easy, because the partner who should be in charge should be the more numerically inclined of the two, and this is not dependent on . I came to the conclusion early as we led up to the 10 o’clock news.
   It was also interesting to hear Johnnie’s viewpoints on the Good Morning , which he described as ‘quaint’ to a Brit, and which I described with a word that I probably should not use here. Having said it, they keep the programme financed, and the King of Shaves product range sold on it is really good (that was not a paid endorsement), if I did not get so many smellies and shaving foam from L’Oréal in my thank-you basket for presenting and judging Colour Trophy this year.
   But do advertorials work? They are everywhere, and here in , the related usually come on at night when hardly anyone is watching. I know air time is cheap then, but their prevalence suggests that some people do buy as a result. As for me, I am way too cynical because the endorsements are elicited via payment and, therefore, are as trustworthy as Winston Peters in a high-level meeting.
   Johnnie noticed these, as well as the New Zealand fascination for having on buses touting the bright-smile and women as semi-. He is right that these are about networks putting fake glosses on programmes which people care less and less about.
   Not long ago, I noticed that the was no longer the most-viewed programme here on TV; 20 years ago, the News (or whatever it was called) had all seven of six o’clock shows in the top 10, along with . The Network News was revamped with new, youthful presenters in 1988, when now-departed Richard Long and were hired in the 1980s. Long and Bailey eventually disappeared for younger clones of themselves in the mould of Simon Dallow and Wendy Petrie, who have done their time as , but they are not.
   But cannot save the news as more of us surf for it, and make up our own minds. needs a rethink, in an age when news is rather commodified, and the same stories seem to do the rounds.
    is as important with content as it is in , certainly for supporting stories. Kick up an investigation into and don’t chicken out this time. See who is behind the forces forcing closures of businesses. Do stuff. Even John Campbell disses Telecom (grilling its CEO), and that is his primary sponsor.
   TV One’s about getting the vox populi the drinking age, showing Dallow and Petrie among the public and shot with a hand-held camera, seems contrived: do the story already, or at least try to inject some unscripted on a pressing issue into the bulletin. You really cannot put a sheen on to gutsy news —you just have to do it.

Del.icio.us tags: news media TV marketing advertising branding differentiation
Post a Comment  Links to this post

Perhaps the evening news is becoming irrelevant in the same way print news has for many.

I don't see either bulletin, although sometimes listen to 3's via the Radio Live feed when commuting, and cant be bothered waiting for the late news. By then I've got the news via other media...

I've been surprised how many people I know have given up with daily newspaper delivery and wonder, given how much phone marketing the papers do (to me at least), if that's a widespread trend.

I do wonder, what are we missing when the news is all about "sound-bites and celebrity"? One thing I do know, contrived campaigns won't get me viewing no matter who's reading the autocue. Like you say, just do the story!  
I think we are at an age where we doubt big business, and the big news organizations—so everyday folks are taking over, along with independent media. Newspapers are seen as part of the old guard.
   Like you, I will get my news via radio, but mostly via the internet. I cancelled my newspaper sub in 1993, because the reporting seemed irrelevant—and when asked by INL, there were only stock answers that one could choose from (e.g. not enough time).
   I just want solid reporting. Not sensationalism, but just solid reporting. There are a lot of things wrong with this world, and surely enough to pique the interests of investigative journalists.  
Post a Comment

Links to this post:

Create a Link




Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

Quick links

Surf to the online edition of Lucire
  • More ramblings at the Lucire Insider blog
  • The Medinge Group
  • Jack Yan for Mayor
  • My Facebook page
  • Follow me on Twitter
  • My Vkontakte page
  • Book me for public speaking
  • Contact JY&A Consulting on business projects
  • Check out fonts from JY&A Fonts
  • Add feeds

    Add feed to Bloglines

    Individual JY&A and Medinge Group blogs

  • Lucire: Insider
  • Summer Rayne Oakes
  • The Medinge Group press room
  • Detective Marketing
  • Amanda van Kuppevelt
  • Delineate Brandhouse
  • Paolo Vanossi
  • Nigel Dunn
  • Pameladevi Govinda
  • Endless Road
  • Avidiva news
  • Johnnie Moore’s Weblog
  • Steal This Brand Too
  • The Beyond Branding Blog
  • Ton’s Interdependent Thoughts
  • Partum Intelligendo
  • Right Side up
  • Headshift
  • Goiaba Brazilian Music
  • Jack Yan on Tumblr (brief addenda)

  • +

    Previous posts

  • The person and the persona
  • Jaguars can’t leap when their paws are tied
  • How Chrysler designed the Sebring
  • Another blog with faces
  • Mel Gibson needs to do what he says
  • Clearing the Fog
  • Three years of blogging
  • Unconventional marketing (needed) for an unconvent...
  • Interbrand on ’06’s Best Global Brands
  • The name game

  • Donate

    If you wish to help with my hosting costs, please feel free to donate.