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Jack Yan: the Persuader blog
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Finding Smart money by not Dodging Colt 

The ForFour is not a particularly great . It’s overpriced, and not really better than the on which it’s based. But it does look funky, and if it were not for ’s cold feet over the Smart , could have survived a little longer for the automaker to make its money back on the tooling.
   Although this piece of advice is probably too little, too late, DaimlerChrysler could have thought of its a bit more, and how it could spend very little for larger gain.
   Smart ForFour could have easily been given a very tiny makeover, be rid of its whacky colour scheme, and turned into the Java—the small, entry-level hatchback that the company promised in the 1990s and previewed as a .
   It even looks mildly like how I recall the Java, if it were painted more conventionally. Chrysler then has something vaguely Euro-friendly to tempt entry-level buyers—especially in France and Italy where superminis are loved—and there would be fewer complaints about the cars being too American.
   And besides, it can’t be any worse, at least styling-wise, than the awkward 2007 Sebring.
   While the negotiations with and Nedcar are well over, and the Colt platform is probably not available any more, it would have made some sense.
   I keep seeing these missed opportunities: am I alone? This would have been Dodge Colt redux, but with more individuality in the . I am not reinventing the wheel here when I suggest Chrysler rehash a small Mitsubishi hatchback.
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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