Brands versus commodities
With apologies to William Blake, Brian Phipps gives the low-down on brands versus commodities on his blog. And he is right: I use the word interface when describing brand’s connection with consumers; he talks of ‘the shortest distance’. I hadn’t thought of comparing it with commodity as Brian has (not even after describing the TV news as a commodity), but he is right on the money.
While he invites people to comment because he believes there could be holes in his theory, I say the sheer simplicity and elegance of it mean that it stands up well to scrutiny. A bit like e = mc². Posted by Jack Yan, 08:03
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