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The Times of New York (not The New York Times) 

Antony Mayfield reports that News Corp.’s will spawn an , which will cost Mr Murdoch and co. $2 to produce, and will sell for $1. The idea: to encourage readers to then log on to the .
   Plenty of British have risen to top jobs in the States, American readers have never minded my parochial insistence on , and the Financial Times has a decent following there, so I imagine The Times will work quite well as a in the .
   It has a and a for excellence that is known globally—the sort of reputation the had, in the old days of World Service Radio.
   And the of Great Britain has no serious disadvantages Stateside; indeed, it is an asset.
   News is hiring extra folks, so there will be local content, one assumes, but I imagine the will appeal to those seeking foreign coverage. Whether it will actually challenge the dominance of American newspapers is anyone’s guess, but did not make his name by being conventional. is assured, thanks to News’ New York Post . What is interesting is that Americans still love their to signify the “qualities”—and that’s a format essentially abandoned in the .
   One thing’s for sure: the brand will work, and it will open doors. The theory stands elsewhere, so why not repeat this in other nations?
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Great blog.... I'd love to hear you elaborate on the notion that "the theory stands everywhere..." Thanks for the read!  
The Brits are coming!

This is to be correlated with the BBC's - and The Economists' - promotional campaign in the US market. The Herald Tribune commented on this Friday, ("British news outlets seek to fill U.S. hole") with the remark that this is a way for US readers/viewers to get a "second opinion", according to Nick Shore, principal at Way group in New York.

In other words: the US market has never had so many media outlets, yet so little REAL diversity of opinion. I remember that a very interesting article about the US's brand image abroad never made it to the US issue: "for overseas markets only".  
Ah, Ellen, I said, ‘the theory stands elsewhere,’ because the British national image has some variations, and I have a feeling there will be colonies where it is not as positive. But this could be a good post in the future—let me see if I get inspired!
   Robert, I’ll Google that article now. You are right about the absence of divergent opinions, especially when it comes to the mainstream media. I am not surprised to hear Fox News does well there—not necessarily because everyone subscribes to its views, but because it offers an alternative. (Since The Times has the same parent, it may well offer that.) Those wishing to see the truth may do well absorbing readily accessible media outlets that offer alternative views, so Murdoch’s timing may be quite clever. We shall see.  
Robert, I found the article: www.iht.com/articles/2006/06/01/business/adco.php—a good read, too. Thank you!  
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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