> My stuff
> Speeches
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As with the articles' page, this is not
an exhaustive list.
‘Going global’
Bananas New Zealand Going Global conference, University of Auckland,
Auckland, New Zealand
August 19, 2007
What will mainstream culture look like and what is the
impact of the Chinese race on it? I explore this as the closing address
for the third Bananas two-day conference.
‘That vision thing’
New Zealand Trade & Enterprise–Dunedin Fashion Incubator address
for Vodafone ID Dunedin Fashion Week, Dunedin, New Zealand
March 7, 2007
Back to Dunedin for an address on vision, the New Zealand
nation brand, creating a business and marketing to media.
‘From Jack Yan & Associates to Lucire in print’
Elevate, Creative HQ, Wellington, New Zealand
April 20, 2005
I talk about how Lucire started and what
prompted me to take the magazine into print. Click
here for the presentation slides.
‘The business of branding’
Australian Graphic Design Association, Victoria chapter, Melbourne,
Victoria, Australia
November 16, 2004
Branding is at the crossroads again. Every decade,
someone says branding will become more caring, but what’s really
changed? Yet some of the best branding techniques have been used by evil:
al-Qaeda is a brand, but its tools can be used for good. Click
here for the slides.
‘Lucire: extending a brand from web to print’
Sales & Marketing Institute, Auckland, New Zealand
May 11, 2004
Should Lucire become a print magazine, what in
branding will help shift it from being online-only? Click
here for the slides.
‘Lucire: promoting fashion through uncharted waters’
New Zealand Trade & Enterprise Fashion–Apparel Workshop, Dunedin,
New Zealand
March 12, 2004
What does it take to create a brand like Lucire
and to export it beyond New Zealand’s borders? I discuss branding
and the essence of New Zealand business. Click
here for the slides.
‘Lucire, fashion and media’
Massey University, Wellington, New Zealand
March 8, 2004
A guest lecture for the Apparel Industry 1 class on
the structure of the fashion industry as seen through the experiences
of Lucire.
‘Trends in fashion branding’
Fashion Lab, L’Oréal New Zealand Fashion Week, Auckland,
New Zealand
October 23, 2003
I was the first speaker at Fashion Lab during LNZFW.
Click here for my slides.
‘Integrating branding for business performance’
Pack and Brand conference, BrightStar, Auckland, New Zealand
October 13, 2003
A semi-introductory session on branding, with some of
my latest concepts thrown in.
‘The Swedenization of branding: one year on’
Marknadsföreningen i Stockholm, Stockholm, Sweden
September 1, 2003
Delivered in Swedish and English, Jack’s latest
speech updating MIS on branding in 2003 and the moves toward incorporating
ethics and social responsibility. Produced by Stefan Engeseth.
‘Branding to youth: the forces at work’
SMEI, Auckland, New Zealand
March 11, 2003
Marketing to Generation Y requires more than everyday
sales savvy: corporate social responsibility is at the core.
‘Confucianism and branding’
Medinge conference on branding, Medinge, Sweden
June 28, 2002
Participated at a conference in Sweden with authors
and consultants Chris Macrae, Tim Kitchin, Thomas Gad, Anette Rosencreutz,
Nicholas Gad, Sicco van Gelder, John Moore, Lars Rystadius.
‘The Swedenization of branding’
Marknadsföreningen i Stockholm, Stockholm, Sweden
June 25, 2002
One of the most highly rated guest spots for MIS—and
the first by a foreigner—attended by Accenture, Financial Times,
TV4, Saab Avionics and other leading organizations.
‘Online branding’
National College of Design & Technology first annual conference, Wellington,
New Zealand
August 2001
A highly acclaimed half-hour guest speaking spot.
‘Typography and type design’
AII Massachusetts Communications College, Brookline, Mass.
July 2001
Fundamentals of typography and its connections to the
real world, with humour: discussion of election campaigns and advertising.
‘Online branding: an antipodean experience’
Human.Society@Internet conference, Seoul, Korea
July 5, 2001
How dot coms Down Under became internationally successful.
‘Global fashion branding’
7×7 seminar, Wellington, New Zealand
April 30, 2001
Discussing global fashion branding and Lucire’s
success. Videotaped.
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It was the most enjoyable and informative lecture
I have attended in years.
Feedback from an employee of the Victorian Bar Inc.
November 19, 2004
Jack’s speech was very entertaining and inspiring,
and it was the kind that made you want to get out of your seat and start
doing great things.
Katie Martin:
‘Jack Yan—inspiring speaker at ID Dunedin Fashion Weekend’,
Thread
March 23, 2004
Earlier this year, you gave a speech at a graduation
ceremony for the National College of Design and Technology in Auckland.
I was one of the students at that ceremony that graduated. I thoroughly
enjoyed your speech and the conversation I had with you after the ceremony.
I want to thank you for the importance you placed on ‘integrity’
and have thought about the words you shared with us several times.
Nigel Dunn
Strobe Net Ltd.
Auckland, New Zealand
October 31, 2002
The feedback that I have had has been positive with your sense of humour
a definite hit with the Gen Y group (and me too!).
Laura Virgo
Wellington, New Zealand
March 8, 2003
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