I was discussing blogging with Natalie Ferguson a few nights ago, and how I haven’t kept up the frequency here. I remember hitting the 600 mark in 2006, but these days, it’s down to roughly weekly, at least here.
   As those who follow my blogging know, I began as a quarterly blogger in 2003 with Beyond Branding (Google Blogger never fixed our blog’s home page despite numerous complaints over the last year), and it was really Johnnie Moore who led the charge on that site. I did the template, and then Johnnie really took it to a strong position.
   By 2005 I began heading there weekly, then almost daily, before branching off to this blog in 2006.
   When Vox invited me to beta-test its service in 2006, I began by dividing my blogging. Initially, I put the TV-related stuff on Vox and kept the rest here, but as 2007 unfolded it became clear that this was my work blog and Vox was my personal one. All the trivia winds up at Vox, all the Lucire stuff winds up there (where the ‘Insider’ blog has really taken off), and the brand work here.
   For the last three years, I’ve blogged about my business theories, rather than my daily business practices. Clients, for example, shouldn’t expect me to blog about them without their permission, for example. And those theories, really, haven’t changed: I still hold the same ideas about branding and marketing strategy as I did in 2003, albeit evolved slightly.
   I don’t want to sound like a rerun so I don’t reblog my principles, when this site (and Beyond Branding) are good records of them.
   There are some new things under the sun, here and there—my next paper for the Medinge Group summit in August, for example, might be previewed here in draft form. So I won’t stop blogging because I do have a few new things—but the fundamentals shouldn’t change. Posted by Jack Yan, 09:18  permalink

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