I had a great lunch (to which I was on time) with Wellington bloggers
Jim Donovan and
Mark Di Somma at Vista, which now seems to be a monthly gig, discussing
business and
branding. Funnily enough, the Trelise Cooper
brand did come up (
just blogged about it, guys), but we also talked about the theory of
the Nod: that two
consumers of the same niche product would recognize each other as belonging to an exclusive club, whether that club existed in fact or not. Two
Harley–Davidson riders might nod at each other, knowing they have some form of brotherhood.
I wonder if this is a male phenomenon. Would two women with a
Hermès Kelly bag do the same, or would they believe the other to be a rival, sparking a conversation and underlining the importance of the brand?
We also discussed lingerie,
Lovemarks (God help us) and That Time Mark Endorsed
Dan Herman’s New Book (which is excellent, incidentally—review soon).
You can read
Jim’s and
Mark’s takes on lunch at their respective blogs.
Posted by Jack Yan, 04:46
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