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26.12.07

TV networks’ influence slips further 

From Shel Israel’s Global Neighbourhoods: ‘TV Networks have another year of decline’. He quotes from Crain’s New York Business:

Facing increased competition from cable and new forms of entertainment on the Internet, the broadcast have seen their hold on the American psyche slipping. This trend continued in 2007, when after a fairly promising upfront early in the year, the networks failed to produce the hits they needed to re-establish themselves. As of December, the networks’ prime-time ratings in the key 18- to 49-year-old age category were all down: at NBC by 11%, at CBS by 10% and at ABC by 5%.

   It does not surprise me. The key for 2008 is for those of us in the to position ourselves toward new technologies—but not be so far ahead that we don’t get any viewers. With heading north the way it has, and now commonplace, this could be a very good year for web-based and independents breaking the stranglehold of the networks, globally.
   We’ve already seen how Lonelygirl15 gripped imaginations during 2006, and with the TV networks largely afraid to experiment with new programmes (or, in the case of Journeyman, under-promote), non-traditional television production may be the winner in the New Year.
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Note

Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.


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