I’m very blessed in the branding world to know both the man who coined the term living the brand, Ian Ryder, and the man who wrote the seminal book on the topic, Nicholas Ind.
   Nicholas has launched a website to coincide (nearly) with the publication of the latest edition of Living the Brand, which has an interactive film about Patagonia (covered in Chapter One in the book), a voting booth for visitors’ favourite brands, an e-learning section where visitors can put the principles into practice, case studies of success stories and a discussion forum.
   I have read a lot of Nicholas’s work since The Corporate Image and say without any exaggeration that he is one of the cleverest branding practitioners in the world today. This site will grow to be one of the best branding resources online, from one of the most authoritative voices.
   It’s not only Nicholas who will participate. Majken Schultz, Mary Jo Hatch, Cristian Saracco and Cameron Watt will play a part in updating the site with their branding pieces.
   Surf to www.livingthebrand.org. Posted by Jack Yan, 03:08  permalink

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