I think we might be ready for prime-time. Lucire has a blog—after I resisted it for years. The idea: to write about some behind-the-scenes stuff. I see no reason about having any “mystique” behind what we do. We work—hard.
   Some of you in the marketing world will know that I did not think much of blogs originally. And that led to my refusal to go with a Lucire blog—after all, the forum was pretty successful from 2002 to 2005 before our hard drive conked out in 2006 and a lot of the data disappeared (they’re buried on the server somewhere, I am told by the team).
   But the world has moved on, too, since 2005, and putting the occasional op-ed in blog form doesn’t seem too bad an idea. As long as it contributes to the community and allows us to talk to our readers, why not?
   It’s been repeated in the first post of the new blog, where Lucire ‘Insider’—the name comes from the print edition, though I did toy with ‘Oracle’—is stated to complement the Forum and Facebook group.
   What I am wondering is how long my MySpace opposition will hold out, now that I am eating humble pie on this issue. As mentioned, the idea of a JY&A Media publication appearing on a Murdoch Press site feels funny.

Tags: Lucire, fashion, fashion magazine, media, publishing Posted by Jack Yan, 12:09  permalink

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