[Cross-posted] The Ford Motor Co. has complained about the below TVC from the New Zealand Land Transport Safety Authority (the agency is Clemenger BBDO, I believe). I have to say I agree with its complaint. The car is identifiable as a Ford Falcon XR6 or XR8 model, resembling the one still on sale. Even those who do not know much about cars may subconsciously register the vehicle’s shape and think negatively about the XR6. And there is some literature on how cars are judged not just by their badges, but by the way they look.
   I would have used, maybe, the previous-shape ’01s, or something not on regular sale. In the past, a lot of LTSA advertisements have used older model year cars.
   Even even now that I know what this TVC is for, my first thought is, ‘Damn, this is a good Ford ad.’ Judge for yourself below.

Tags: Ford, branding, TVC, advertisement, New Zealand, commercial, Ford Falcon Posted by Jack Yan, 12:06  permalink

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