Dan Gordon asked if he could see an earlier iteration of the business card design I blogged about yesterday.
   I wrote that the final design was created in the single file and that the earlier versions no longer exist, but I realize as I type this that I was wrong. We did have a version that we used for proofing.
   But for starters, I want to post the 2006 design (that has been with us in a similar vein since 1999).



I know, there’s not much wrong with it, and the rationale for the change was explained yesterday.
   Here is that earlier draft.



The colour shift in the Lucire logo is probably due to previewing in CMYK versus RGB or just a reduction in colours for the GIF above. As mentioned, this has a layer of type in a lighter colour, giving a “watermark” effect. Each person’s name would be set in JY Fiduci Italic 48 pt. It was agreed this cluttered the card.
   For completeness’ sake, the final design:



I’ve just filed the bunch away in my card holder and they look pretty good compared to the old ones (not everyone got new ones). It was important they worked alongside the old, too, and I think this design fulfils the different parts of the brief well. Not the most original, but clean and elegant.
   Oh, and nothing on the back—putting stuff on the back does not work with card holders! I never understood why people did that, unless the type is rather large for the visually impaired. There, offset might work better … Posted by Jack Yan, 07:15  permalink

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