One great reason for keeping an element of improv in lecturing is to keep on the pulse of the Zeitgeist. In my lectures for AUT last week, for both Leong Yap’s Master of Design programme and Peter Gilderdale’s undergrads, I was inspired by the students and what they were interested in—and that gave me new directions to take future talks.
   You do not need to be a psychic to predict the future. You just need to have faith that the signs that you are shown are significant in some way. And the signs are very much an extension of this blog: not only do design and branding play a part in my work, so do the media.
   One of the signs was during the interviews for Miss Universe New Zealand on Thursday night. There were contestants who felt that winning, or even placing, in the competition would mean publicity for when they start their businesses, or even their current jobs. The misogynistic reasons seem to be giving way to girls doing it for their own empowerment, a common theme among the teenage to 20-something contestants.
   I haven’t thought this through 100 per cent yet, but I would like to look at adding the media element, and the cult of celebrity, to future lectures. While personal branding is the province of authors such as Thomas Gad, I think there are aspects in the media that can be linked back to it. Posted by Jack Yan, 11:18  permalink

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