It has played out as I said. In December 2005, when other bloggers thought the
Jaguar XK ‘Gorgeous’
campaign was a duffer,
I said it would work.
While in mid-2006 Jaguar released some dismal financial results, one thing has become clear after a full year’s sales, according to
Steve ‘To and from’ Cropley: the XK range has been hot-selling. Gorgeous brought in showroom traffic. Gorgeous has acted as a halo for the whole
brand.
Jag’s problems run more deeply than a single
campaign but the sales of this range show that Gorgeous worked all along.
To the anonymous commenter
who wrote ‘I told you so’ in August 2006, I say, ‘I told you so.’ The sales’ figures of the range are testament to a good campaign.
Gorgeous says bring on the Jaguar XF. And don’t believe all bloggers.
Posted by Jack Yan, 07:22
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