Jack Yan: the Persuader Blog: Can clutter and luxury go hand in hand?

Can clutter and luxury go hand in hand?

[Cross-posted] I hope folks like the new Lucire cover. We had to change it after modiﬁcations saw the cover lightened, which resulted in the type disappearing. The question I still have is: are there too many cover lines? I don’t think we’ve done eight for a while. And, we haven’t ever correlated cover lines with sales.
Andrew Yee shot the photograph, which we thought was quite expressive of femininity, one of our themes. The typeface is mine, albeit inspired by Helvetica.

Posted by Jack Yan, 13:01 permalink

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Interesting question Jack.

I'm not likely anything like the audience you hope to reach. But your question got me thinking.

For a sports magazine the cover would seem about "right" regarding "cover lines" but is it right for a luxury magazine?

My guess is that you haven't crossed that line...yet.

And the Andrew Yee photograph is excellent.

Keep creating,
Mike

# posted by

Michael Wagner: 2/20/2007 04:12:00 AM

Thank you, Mike. I think we might see if we can sneak in new artwork at this stage. There does seem to be some thoughts that the cover is cluttered, though if you can remember back to 2000, clutter was very “in” with design, regardless of positioning. I don’t think the trend has come back.

# posted by

Jack Yan: 2/21/2007 06:51:00 AM

Print Fetish pointed out that He Magazine [ http://boico.net/blog/wp-content/uploads/he_01.jpg ] was a god example of creating a striking cover with minimal cover lines. Something i-D magazine has experimented with on a regular basis [ http://nmca.boico.net/archives/i-D/i-D_174.gif ], [ http://nmca.boico.net/archives/i-D/i-D_213.gif ].

# posted by

Michael: 2/22/2007 01:24:00 PM

Michael, good examples, but I am not sure if either are our market. We are not a weekly, and on our home turf we compete with Vogue and the like. I can accept reducing the number of cover lines though, at least based on the design I showed, but reduction to one, or the use of too-small type, are probably not where the print edition is at present.

# posted by

Jack Yan: 2/23/2007 09:25:00 AM