6.1.07

Brand and innovation discussed at Medinge 

I wasn’t there for last year’s Medinge conference (other than in spirit, and I did present a paper in absentia), but if some folks want to see a good roundtable discussion on innovation and brand with branding’s top minds, hop on over to the U-Journal, where Sergei Mitrofanov of Brandflight recorded one for the Stockholm School of Economics Russia. As posted at the Medinge press room, and written by Stanley Moss:

In August, Sergei Mitrofanov, COO of Brandflight in Moscow led a panel discussion on innovation with members of the Medinge Group during the annual retreat of the Stockholm-based think-tank. An English translation of high points from the round table has now been published in both online and print editions of the Journal of the Stockholm School of Economics. Excerpts from Medinge Group panel discussion on innovation can be found at
english.u-journal.com/sections/brand-code/6(12)/313/.

Posted by Jack Yan, 23:13  permalink

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