I’ve a couple of days to get my stuff together before jetting about this busy month, but Nicholas Ind sent me this link, which is a perfect illustration of why people hire us: to avoid cobblers in brand propositions. Excerpts (sic):

The stylized i of OASiS represents the essence of both our company and Hong Kong: international, innovative and inspired. …
   The energy of our brand identity extends to the aircraft cabin interiors, where the theme is “refreshing and cosmopolitan”. colours are warm, inviting shades of purple, magenta and orange for the seat covers and aubergine for the carpeting. Our specially-designed seat cover pattern is called “infinite oasis,” and features an ever-continuing flow of dots that represents the joy of mobility and discovery.

   I can only assume the same person who worked on this worked on the subtitles for early Jackie Chan movies. The actual livery on the planes and the web site look pretty neat, admittedly, but not the puffery that goes along with it. Posted by Jack Yan, 20:35  permalink

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