Another busy week at work (in a good way) but I thought readers might wish to see the latest ad for Lucire, especially the help some of you gave me when I had to toss up between two headlines.



   It’s a change from that earlier campaign, and this is the first sign most people would get of our new look. Typographically, all the typefaces are locally done: a Herb Lubalin-inspired headline based around Lucire Thin, and text in Slabb, by Kris Sowersby.
   The headline has become a de facto tagline on upcoming ads, tying to this initial one. It alludes more to the culture and flavour than the actual number of pages. A 10th anniversary campaign goes out with the December edition. Posted by Jack Yan, 11:20  permalink

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