About five weeks ago, I began editing some of my blog posts together and noted that they looked like book chapters. So I hatched an idea: how about an end-of-year book looking at the trends and weird events of 2006, from Jessica Rose and Snakes on a Plane to the decline of Brand America and globalization? But I can’t write it alone, so are there colleagues who want to edit their chapters together?
   I am thinking that this should be a marketing book, available for download or digitally printed edition. Whatever you cover, it should tie back to how marketing or branding can improve our lives, and what warning signs the events of 2006 created for us.
   Call me naïve, but I came across a service called Lulu.com, or, we could shop for a publisher urgently now—Penguin New Zealand is pretty quick at getting titles to market, but it may not have the international vision that this sort of book requires. Publisher ideas are welcome, too.
   I’d happily have this typeset and began experimenting with three of my chapters. Call this the ‘free download’ for now—and please let me know your thoughts. (The chapter and page numbers are arbitrary.) Click on the chapter number below to download the PDF.

Chapter 3: The Little Brand that Could, and the Big Brands that Shouldn’t’
Chapter 6: ‘The Demise of Brand America, the Emergence of the World Citizen’
Chapter 7: ‘Moral Globalization in the 2000s’

   Fellow authors and any suggestions are welcome! Posted by Jack Yan, 11:14  permalink

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