I realize there have been fewer branding posts of late, because of my involvement in various other businesses. One is Lucire, which is undergoing some changes.
   By Friday, our next cover girl will be known as there will be a glimpse on MTV New Zealand here, but I am thinking another issue down the line: who should be au couverture in December?
   Chances are it will be shot in New York City, so it should be someone accessible on the US east coast. But she also needs to be recognizable in New Zealand, which remains market number one.
   In the past, we have had Theodora Richards (daughter of Keith Richards and Patti Hansen), who has some public interest. But we have also had Brittny Gastineau, Vanessa Carlton, Nicky Hilton, and my friends Stacie Jones Upchurch and Denise Vasi, but I believe their appeal is somewhat limited. We have even had supermodels and that group who might be called demisupermodels.
   Vanessa Williams was talked about last year but nothing came of it. I am after a fresh-faced 20-something. Even Jessica Rose (Lonelygirl15) would be interesting, but I still wonder if she would be recognized here among our female target market.
   I like the idea of Katherine Heigl, who has finally gained prime-time recognition here through Grey’s Anatomy—after years of feature films playing teenagers. Last time, our schedules didn’t match.
   Are there any others? (Note: I cannot afford Charlize.) Posted by Jack Yan, 11:43  permalink

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