19.9.06

Me on the web today 

Martin Payne has very kindly published my online branding paper at Pool, writing a very nice introduction to the piece at the site:

When use of the Web started to become commonplace, many claimed that it would never be possible to build brands on-line and that traditional marketing tools will still be required. Others including the Pool editor disagreed with this view. Since then, many brands have been established using on-line media only and have become larger than off-line rivals. Jack Yan’s article notes the way in which the on-line medium can be used to build brands in a different way.

   It was also a delight—since the 19th is my birthday—to have spotted my blogging story at Toby Bloomberg’s Blogger Stories (he also publishes The Diva Marketing Blog). While I believe in social media, I admit I was a blog sceptic for a long time. Toby leads with that, and then allows me to tell my blogging story in my own words, and how I did not believe the community was there in the blogosphere till recently. I hope you enjoy them.

Posted by Jack Yan, 18:57  permalink

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Comments:

Jack - Hope it was a wonderful birthday! I enjoyed reading your story and I for one am glad that you had a sip or two of the kool-aid and decided to launch the Persuader Blog!

# posted by  Toby: 9/20/2006 04:57:00 AM

 

Thank you, Toby! I got lucky with this blog—if it wasn’t for that early press coverage, I might have been discouraged back in February. (And it was a nice birthday, thank you!)

# posted by  Jack Yan: 9/21/2006 06:10:00 AM

 

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