Thanks to BlackOps, Lonelygirl15 was a Kiwi all along.
   The Wall Street Journal’s blog reports that Lonelygirl15’s idea was hatched by a 27-year-old lawyer, Greg Goodfried, of Mitchell, Silberberg & Knupp in Los Angeles. Lonelygirl15, or Bree, was played by 20-something Jessica Rose, a New Zealand-born, LA-based, New York-trained actress. (Some put her age at 19.) Guess we do churn out “celebrities” occasionally, and at least this one has more Google references than Charlotte Dawson.
   In addition to Goodfried, the other brains behind Lonelygirl15, in an announcement orchestrated by the Creative Artists’ Agency, were Miles Beckett, 28, a web fanatic; and Mesh Flinders, 26, a screenwriter, reported the Los Angeles Times. The gentlemen are now clients of the Agency.
   What may follow are more appearances for the gentlemen, but especially for Rose. Managed right, she might not be a one-trick phenomenon on the late-night chat-show circuit: it depends, now, how she will manage her personal brand and fame (or infamy). But a name like Jessica Rose suggests that she has thought, to some extent, that she would be marketed.

Del.icio.us tags: Lonelygirl15 hoax New Zealand personal brand personal branding branding Posted by Jack Yan, 13:57  permalink

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