There are some people who are incredibly nice out there. Hearing that my copy of Beyond Branding had been stolen, Bookrunner Ltd. in Sussex, England, which sells some of its books via Abebooks, Alibris and Amazon.com, has offered to replace mine gratis with a first edition. To Anneke Bugle, thank you for your kindness. It restores my faith in people a great deal.
   I believe kindness does lead to other things: I will tell my friends, and they will tell their friends. Goodwill does spread, especially in this day and age when reputations are often made or enhanced through mentions online, and successful searches for a company name in Google. This is also one of those times I am proud to be British (I have dual nationality)—you can enhance your country’s image through such gestures.
   I hope Bookrunner has the success it deserves for this incredibly kind gesture. Posted by Jack Yan, 10:12  permalink

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