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11.8.06

Where are Jaguar’s suitors? 

I was thinking about potential suitors for yesterday, and my attempts to make a Korean connection, when a Daewoo Leganza overtook. Now, , as it was, no longer exists, but of all the Korean companies around then, it was one that wanted to be Jaguar—when one considers that the Leganza’s , by , was based on his Jaguar Kensington concept of the early 1990s. (There’s a hint of Toyota Aristo here, too, which Giugiaro also designed.)
   Giugiaro remembered how Jaguars were futuristic with amazing proportions, and sought to re-create it on XJ12 Series III running gear and modern clothing. With hindsight, his ideas would have probably saved Jaguar from the mess it is in now, especially with younger buyers. Kensington still looks good today.
   But as the always-clear Jerry Flint pointed out in Forbes this past week, there are no real suitors for Jaguar. His solution: get someone to run the division who understands luxury cars. His eyes are on Dr , the man who turned around . He might be right, and it is sure better than flushing a few billion down the toilet.
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Note

Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.


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