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> The Persuader Blog |
5.8.06 The person and the persona I had a wonderful conversation with Johnnie Moore earlier today, while he’s holidaying in Nelson, New Zealand. We chatted about branding, our respective lives, and our respective blogs. I won’t spoil any future posts he might make, but I recommend, as I am sure he will, a comment made on his blog in response to his post on Laura Ries discussing the Mel Gibson incident. When it comes to all brands, it is important to distinguish the person (corporate or human) and the persona—something that was succinctly put by Uri Baruchin at ‘Brand Mel’. Posted by Jack Yan, 04:43  
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NoteEntries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010. Quick links Add feeds
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Copyright ©2002–10 by Jack Yan & Associates. All rights reserved. Photograph of Jack Yan by Chelfyn Baxter. | |||
