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15.8.06

Brands and the Middle East conflict 

My colleague Ed Daniel shared this link with me, with a view to discussing how it could analyse competing . I thought that the interactive graph there was useful as it is, revealing the at play in the conflicts. It is important to remember that it is not a conflict between two parties, which the graph highlights.
   But I do take Ed’s point. Most are not just about company and client. Distributors, wholesalers, advertising agencies, potential recruits, politicians—all these are likely to be who are affected by the actions of the brand. Granted, some don’t have a fully direct connection, but they are part of the mix.
   Thus, al-Qaeda and Red China are both on the graph—perhaps there is no direct connection, but the actions of one impact on the other. While the brand has no direct impact on a wholesaler, which has to manage its own brand, its activity will help drive the wholesaler’s bottom line.
   When one considers branding, one may have to consider that the message needs to be consistent with all audiences.
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Note

Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.


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