After saying I didn’t have blog posts, along comes one that is very worthy of noting.
Brian Phipps’ blog, Brands Create Customers, shows a model which places
brand at the core, something that I believe in, and have implemented on our clients’ behalf.
Let me say such a model does work. And it must work as a driver for other functions in the firm, if at least to create an “attitude” for how the
organization operates. I can’t think of it failing, with the exception of firms which claim to have a
brand orientation but don’t follow through.
Read more of Brian’s post
here.
Posted by Jack Yan, 10:38
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