A quickie, since I am travelling and on dial-up at 26,400 kbit/sec (!). I had a call from a market research firm (to my home) a few nights ago on automobiles, and was asked three brands that sprung to mind, to see what was top-of-mind. I named Renault, Volvo and Citroën. The researcher found the first two brands, but not the third, on her database.
   It wasn’t as though this was a non-European-car database. She asked me what Volkswagen models I recalled. I limited my response to post-1999, New Zealand-available models, and pretty much listed everything she had (and she was impressed). But just to try, I named the Lupo (which I do not think was sold here), and it was there, too.
   I have a feeling Citroën may be rather unhappy with its omission, since the survey was on automotive advertising and its effectiveness. It may find that it is doing better than it really is. (I still remember ‘Revolutionnaire?’ ‘Non, deux sandwichs jambons.’ And that was twenty years ago.) Posted by Jack Yan, 12:37  permalink

comments

Post a Comment  Links to this post